How to Open your own boutique or starting a fashion business: 9 Tips
Opening your own boutique or starting a fashion business is a dream for many women. It sounds wonderful to curate a store full of items that you love and connect with customers to find out what they really want, all while working hours that fit in with your lifestyle.
Be that as it may, the way to retail achievement isn't constantly smooth. We spoke to Yashashwini Deshmukh, the 25-year-old founder and owner of the Essence and Ethos online boutique.
Here, SCM Design Institute Navi Mumbai’s leading Fashion Institute speak with Yashashwini where she guided us through the nine things you need to know about opening your own store. .
1. Research, research, research. Then, come up with a clear concept.
The first thing Yashashawini did was put together a brand. She knew she wanted to grow her store as a brand, so she wanted to have a clear idea and a narrow concept. "My brand was similar to a business plan, but it wasn't as numbers-driven," she said. "I imagined our customer and what magazines she reads. I saw test brands we'd need to complete and figured our value point. I researched and read small-business blogs to glean any kind of insight or advice. I talked to small business owners and I even worked in a little boutique to learn the ropes."
2. Consider the location.
Location is huge. You should constantly be on the hunt for a space. As per Yashashwini, you can have a realtor, but that you'll likely have better luck finding a space by hitting the streets and keeping your ear to the ground. The good spaces go quickly, she said, so before there's even an advertisement online, it's been rented. It's also important to know your neighbourhood.