How to Open your own boutique or starting a fashion business: 9 Tips

Opening your own boutique shop or starting a fashion business is a dream for many women. It sounds wonderful to curate a store full of items that you love and connect with customers to find out what they really want, all while working hours that fit in with your lifestyle.

Be that as it may, the way to retail achievement isn't constantly smooth. We spoke to Yashashwini Deshmukh, the 25-year-old founder, and owner of the Essence and Ethos online boutique.

Here, SCM Design Institute Navi Mumbai’s leading Fashion Institute speak with Yashashwini where she guided us through the nine things you need to know about opening your own store. .

1. Research, research, research. Then, come up with a clear concept.

The first thing Yashashawini did was put together a brand. She knew she wanted to grow her store as a brand, so she wanted to have a clear idea and a narrow concept. "My brand was similar to a business plan, but it wasn't as numbers-driven," she said. "I imagined our customer and what magazines she reads. I saw test brands we'd need to complete and figured our value point. I researched and read small-business blogs to glean any kind of insight or advice. I talked to small business owners and I even worked in a little boutique to learn the ropes."

2. Consider the location.

The location is huge. You should constantly be on the hunt for a space. As per Yashashwini, you can have a realtor, but that you'll likely have better luck finding a space by hitting the streets and keeping your ear to the ground. The good spaces go quickly, she said, so before there's even an advertisement online, it's been rented. It's also important to know your neighborhood.

3. Know your neighbourhood and your customer.

Yashashawini sat outside of many stores for many hours to see who was walking around the area and whether they were carrying shopping bags. She truly needed to comprehend the mindset of her potential clients. "Which bags are they carrying? How are they shopping? I saw that individuals shopped two by two: moms and girls, or two companions," she said.

4. Make sense of your financial limit and stick to it.

Your financial limit is explicit to your store and your area. she said. "It is so important to keep track of your money. Retail is about nickel and diming; you must be falcon peered toward and watch your margins."

5. Work your connections.

Get a Diploma or Degree from one of the fine Fashion Institute and create valuable connections during the course of time. Yashashawini said. "you can easily make connections just by picking up the phone but connection from the field itself will make an impact on the business. Also, remember that you can learn anything on your own, whether it's by calling up another store owner, or even going classes if you feel like you're missing a skill set."

6. use free assets

Try to find resources on revenue sharing basis. Find out an equally passionate team who also would like to grow together.

7. Manage your stress:

This explains how to run a business in the least stressful, most productive way. One of the book's greatest tips is to concocted frameworks and recipes that you've made for your particular business that keep the business running whether or not you're there.

8. Know your documents.

Yashashwini advised me to hire a CA and making an effort to understand your Accounting, Contracts, Taxation, and Leases.

9. Marketing is key to success:

She also advised to hire a good Digital Marketing agency rather than a doing traditional way of marketing. Choose an agency that had worked with Start-ups. Agency should know to take brand from “0” level to next level.

SCM Design Institute shares some ideas on launching your own business from Vrushali A, founder of Vyiana, a leading Fashion brand from Mumbai. As per Vrushali, "Entrepreneurship is unbelievably exciting and fulfilling. In any case, you need to go in with your eyes wide open and ensure you spare in any event a half year of full salary before you open.


SCM Design always encourages students to try opening their own store online first to generate income virtually before you invest in expensive overhead of rent and equipment. Raise money around your dream and vision. Do everything you can to prepare because most entrepreneurs fail due to lack of education, experience, and funds-- you should have a pulse of the market.